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The Rusted Truck

Urban Farm

The logo was conceived with a special purpose – to represent my son Zack's forthcoming farm venture. His vision is for more than just a place; it's a harmonious blend of his reverence for nature, his passion for gathering people together over food, and his deep-rooted love for storytelling.

The process of bringing Zack's vision to life was a collaborative effort. Together, we meticulously crafted a hand-drawn logo that mirrors his persona and is inspired by his cherished old, rusted farm truck. This logo encapsulates the essence of Zack's farm and serves as a visual representation of his heartfelt dedication.

Brand Identity

Rusted Truck Brand.jpg


RT Concept.jpg


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